The brand brief is a strategic element of a branding tool kit. The document conveys key information about a brand such as the brand vision, values, objectives, goals, and its USP. The brand brief plays a crucial role in creating your unique brand identity in the minds of your target customers. It acts as a strategic document that provides a clear purpose and direction for all the stakeholders in the business.
Marketing collateral is a traditional or digital media that is used for marketing, promoting, and selling a product or service. It is a collection of several media files that are used in different formats like, images, articles, GIFs, videos, etc… to communicate with the targeted customers and clients of a company.
Starting a Marketing strategy for Startup business is not an easy task for newbies…however, laying a strong foundation for your business at the very beginning is something better to start with…Here in this article, we are going to discuss some of the Effective Marketing Strategies for Startup Business.
Many Business firms and Entrepreneurs Hustle to grow their business and strive to be more competitive in the marketplace. Those firms adopt various tools, and frameworks like VRIO Framework as a part of their strategic scheme. In this article, we are going to see how to do VRIO Framework Analysis in detail.