Brand essence is the starting step for creating strategies for reputation building. To understand it clearly, we can say that brand essence is the soul of a brand. It is the core of your brand and can be felt in every action. It brings together the brand’s mission, vision, value proposition and beliefs.
Branding and marketing are two of the most vital functions that help to generate revenue for a business. Though branding and marketing are interconnected as they help to reach out to the target audience and spread awareness of the product/ service, the two functions are different.
Brand development in literal terms is the development of your brand( business, industry, individual, or any other thing). It helps you to create an identity in the vast market and gives you a unique character.
Marketing is one of the most prominent tools that helps in expanding your business to a large mass of the public. A well-planned and creative marketing strategy equipped with the core marketing concepts can bring success to a startup.
Brand identity includes all the visual elements of a brand such as the brand name, logo, colour, design, tagline, tone, and language. Brand identity is the message that a company wishes to convey to its audience. It consists of the promise a brand wishes to make to its customers.
The brand brief is a strategic element of a branding tool kit. The document conveys key information about a brand such as the brand vision, values, objectives, goals, and its USP. The brand brief plays a crucial role in creating your unique brand identity in the minds of your target customers. It acts as a strategic document that provides a clear purpose and direction for all the stakeholders in the business.
Organic marketing refers to the demonstration of getting your clients to come to you naturally over the long haul, instead of doing it artificially through paid connections or supported posts.
Marketing collateral is a traditional or digital media that is used for marketing, promoting, and selling a product or service. It is a collection of several media files that are used in different formats like, images, articles, GIFs, videos, etc… to communicate with the targeted customers and clients of a company.
Brand Concept is an abstract idea consisting of several components that shows the unique personality of a brand. When a person perceives a brand it must express a distinct character that is entirely different from other brands.
Business Development means a set of processes and activities to develop, expand the market of the business, and to create long-term value for the customers.
Startup Branding is the set of processes to create an identity of a new startup company in a people’s mind. It fabricates the unique value in the customer’s perception. When they see or hear your brand’s name, it tells the story behind the company’s features that will be remembered forever.
SWOT analysis is a strategic technique used in an organization or an individual business person and even for particular projects of a team, to gain a competitive advantage.
Innovative marketing is the integrated process of innovation and marketing that involves a set of activities to promote a product or service to the customer. Let us explore some innovative marketing strategies to elevate the business growth.
Marketing is the set of activities to promote a product or service of a company to attract customers and to offer a good value to the customers at a nominal profit.
Benchmarking is the process of measuring the performance of products or services and other aspects of your business and comparing with those of other business that are considered to be the best in the Industry.
