Brand identity includes all the visual elements of a brand such as the brand name, logo, colour, design, tagline, tone, and language. Brand identity is the message that a company wishes to convey to its audience. It consists of the promise a brand wishes to make to its customers.
The brand brief is a strategic element of a branding tool kit. The document conveys key information about a brand such as the brand vision, values, objectives, goals, and its USP. The brand brief plays a crucial role in creating your unique brand identity in the minds of your target customers. It acts as a strategic document that provides a clear purpose and direction for all the stakeholders in the business.
Organic marketing refers to the demonstration of getting your clients to come to you naturally over the long haul, instead of doing it artificially through paid connections or supported posts.
Marketing collateral is a traditional or digital media that is used for marketing, promoting, and selling a product or service. It is a collection of several media files that are used in different formats like, images, articles, GIFs, videos, etc… to communicate with the targeted customers and clients of a company.
Brand Concept is an abstract idea consisting of several components that shows the unique personality of a brand. When a person perceives a brand it must express a distinct character that is entirely different from other brands.
Business Development means a set of processes and activities to develop, expand the market of the business, and to create long-term value for the customers.
Startup Branding is the set of processes to create an identity of a new startup company in a people’s mind. It fabricates the unique value in the customer’s perception. When they see or hear your brand’s name, it tells the story behind the company’s features that will be remembered forever.
SWOT analysis is a strategic technique used in an organization or an individual business person and even for particular projects of a team, to gain a competitive advantage.
Innovative marketing is the integrated process of innovation and marketing that involves a set of activities to promote a product or service to the customer. Let us explore some innovative marketing strategies to elevate the business growth.
Marketing is the set of activities to promote a product or service of a company to attract customers and to offer a good value to the customers at a nominal profit.
Benchmarking is the process of measuring the performance of products or services and other aspects of your business and comparing with those of other business that are considered to be the best in the Industry.
Starting a Marketing strategy for Startup business is not an easy task for newbies…however, laying a strong foundation for your business at the very beginning is something better to start with…Here in this article, we are going to discuss some of the Effective Marketing Strategies for Startup Business.
Many Business firms and Entrepreneurs Hustle to grow their business and strive to be more competitive in the marketplace. Those firms adopt various tools, and frameworks like VRIO Framework as a part of their strategic scheme. In this article, we are going to see how to do VRIO Framework Analysis in detail.
61% of the marketer says it is difficult to find the relevant influencers for the campaign. In this article, we are going to explore how to create a perfect Influencer Marketing strategy and its importance.
PESTEL Analysis is a framework or tool used to analyze Macro environmental factors that may create an impact on the organization’s performance.
