Brand essence is the starting step for creating strategies for reputation building. To understand it clearly, we can say that brand essence is the soul of a brand. It is the core of your brand and can be felt in every action. It brings together the brand’s mission, vision, value proposition and beliefs.
The brand brief is a strategic element of a branding tool kit. The document conveys key information about a brand such as the brand vision, values, objectives, goals, and its USP. The brand brief plays a crucial role in creating your unique brand identity in the minds of your target customers. It acts as a strategic document that provides a clear purpose and direction for all the stakeholders in the business.