What Is Brand Brief? – 9 Important Components And How to Write It?

Brand Brief

The brand brief is a strategic element of a branding tool kit. The document conveys key information about a brand such as the brand vision, values, objectives, goals, and its USP. The brand brief plays a crucial role in creating your unique brand identity in the minds of your target customers. It acts as a strategic document that provides a clear purpose and direction for all the stakeholders in the business.