Branding and marketing are two of the most vital functions that help to generate revenue for a business. Though branding and marketing are interconnected as they help to reach out to the target audience and spread awareness of the product/ service, the two functions are different.
Marketing is one of the most prominent tools that helps in expanding your business to a large mass of the public. A well-planned and creative marketing strategy equipped with the core marketing concepts can bring success to a startup.
Organic marketing refers to the demonstration of getting your clients to come to you naturally over the long haul, instead of doing it artificially through paid connections or supported posts.
Marketing collateral is a traditional or digital media that is used for marketing, promoting, and selling a product or service. It is a collection of several media files that are used in different formats like, images, articles, GIFs, videos, etc… to communicate with the targeted customers and clients of a company.
